My idea for Subtle Tea came to me in a bottle shop, browsing the pre-mixed fridge and feeling a bit stumped for options.

Balancing my passion for socialising, commitment to wellness, and my love for exploring flavours as a keen foodie, I identified a gap in the pre-mixed drink space for a beverage that ticked my boxes.

Tired of artificial flavours and sweeteners leaving a bad taste in my mouth (literally) I found myself craving an alcoholic drink that I could really enjoy, with real fruit and clean ingredients.

Motivated to create a drink to fill the gap, I crafted my recipe for a Vodka Iced Tea!

I released my first small batch and the positive response was overwhelming! I could clearly see my pain points were mutual with others, and that my idea resonated with a wide audience.

Excited to create a unique beverage and a fresh, authentic brand to complement it, I decided to quit my corporate job and go for it!

Want to know more?

Please don't hesitate to reach out at sammy@subtletea.com.au

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